American outdoor and sportswear brand Columbia, advised by Harper Dennis Hobbs (HDH), has acquired its newest store in France at the 30,000 sq m Village Outlet centre, Villefontaine, to the south east of Lyon, the city’s first outlet centre.
The brand has taken a 214 sq m store and will open tomorrow. The outlet centre will have a total of 140 shops and will be anchored by stores including Polo Ralph Lauren, Nike and Galeries Lafayette.
Andrew Bathurst of HDH said: “Until now Lyon has been one of the largest European cities without an outlet centre. Given this and the fact that Columbia is a highly successful brand across France, with several other outlets, it is set to go from strength to strength.”