A new concept store stocking Australian womenswear brands such as Thurley, Finders Keepers, Seafolly, Salt and Bec & Bridge is set to open in London’s Notting Hill next month.
The Dayrooms, created by London-based friends Aytan Mehdiyeva and Zumrud Mammadova, will offer a collection of exceptional Australian fashion, beauty and lifestyle buys, and will be the first ever Aussie focused store of its kind.
Harper Dennis Hobbs advised on the store acquisition, 1,200 sqft of prime retail on Westbourne Grove; where neighbouring retailers include Sandro, Maje and Anya Hindmarch.
“Many of the brands on offer at Dayrooms are only available online or as small concessions within stores such as Selfridges,” said Amanda O’Flaherty, associate director of Harper Dennis Hobbs.
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