Harper Dennis Hobbs has been appointed as property advisor to C & J Clark Limited (Clarks) to work with the company in a full review and modernisation of the company’s property portfolio. This will ensure that all stores are the right size, located in the right locations to enable Clarks to provide the right offering that matches its status as a desired retailer on the high street.
Clarks has been renowned for its craftsmanship and position as the leading shoe expert on the high street for shoppers since 1825 with an archive of more than 22,000 styles. This archive contains shoes that have sparked a revolution, defined a generation and captured the imagination. Like the iconic Clarks Desert Boot. Designed by Nathan Clark, launched in 1950, its appeal endures to this day. There’s Nature, a ground-breaking sports casual hybrid that made its debut in the late 1980s and, redefined and redesigned, has recently been reborn – and there’s Trigenic Flex, the crafted innovation that’s a modern classic in the making.
As part of the review, Harper Dennis Hobbs will be contacting all Clarks landlords to share with them the direction the company is taking, how the Clarks brand has been transformed, and to build closer partnerships in the future to ensure commercial terms are mutually beneficial.
David Harper, CEO of Harper Dennis Hobbs, said: “The Clarks brand is one of the most established and respected with nearly 200 years of history. We are pleased to be working with Mike Shearwood and the Clarks team to ensure that the brand’s property portfolio retains its relevance today and in the future.”
Mike Shearwood, CEO of Clarks, said: “I am pleased to be working with Harper Dennis Hobbs to ensure that we have the best possible property portfolio that meets our status as a desired retailer that delivers profit in locations where others can’t. These are exciting times for Clarks. Over the past 12 months we have begun a process of transforming our brand with a simple statement – the shoe is the star. For our Spring / Summer 2017 season we are bringing back a global lifestyle image to our brand to convey a sense of our spirit, a life assertion that our customers can relate to, understand, and want to share with. We are excited and looking forward to sharing our plans with landlords and working in partnership with them to explain the value that the Clarks brand can bring to their locations across the country.”