Danish food and beverage brand Joe & The Juice is opening two new stores in London. Over the last two years, the brand, which is advised by Harper Dennis Hobbs, has been on a sustained international expansion drive with openings across the globe.
These latest central London sites now take Joe & The Juice to 18 in London and 27 stores in the UK.
Joe & The Juice has signed a 10 year lease on a 2,000 sq ft store at 115 Baker Street which will be opening soon. This is the brand’s second store in this location, having recently opened at the Portman Square end of Baker Street.
The company has also signed a 10 year lease on a 900 sq ft corner store within the Thackeray Estate development, at 23 Eastcheap in the City. This takes the number of City stores to three, with a presence at Cannon Street and Watling Street.
Richard Willcox of Harper Dennis Hobbs commented:, “Joe & The Juice is an ambitious and successful brand with a concept that works across a wide range of locations. Our brief two years ago was to explore opportunities within high streets, shopping centres, airports and train stations in all four corners of the globe and to get them up to 300 sites by 2018.”