Andy Metherell, head of Consultancy & Analytics at Harper Dennis Hobbs has been writing for 365 Retail on the impact the metaverse will have on the real estate market.
“The benefits of owning digital property are numerous, outside of potentially accruing value over time and creating new opportunities for investors. One of the main benefits of brand presence in the metaverse is the ability to participate in virtual events such as exhibitions or parties.
“A store in the digital realm can satisfy consumer needs in the same way as a physical property, with the benefit of being more easily accessible – open 24/7 and visited from the comfort of a shopper’s home. Retailers can utilise their digital properties in the same capacity as physical stores, educating consumers about the brand’s offer and products as well as potentially facilitating a multitude of purchases through their presence in the metaverse.”
You can read the full article here.
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